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Bring Your Story to Life: Three Ways to Inspire Action Through Compelling Content

By: Cassie Caranci | December 27, 2017

Storytelling has always been an intrinsic part of human nature. What started as cave drawings and word-of-mouth has now become a widely adopted marketing strategy for healthcare, non-profit, B2B and B2C organizations. While communication vehicles have expanded – from books and movies to technology and media – the use of storytelling is at the core of successful campaigns across all industries. Here are some tips to bring your story to life, resonate with audiences and drive positive action.

Go digital

Looking to reach and connect with new people? Digital will get you there. Your website should be a central hub, while social media can be used to amplify your content. Choose a platform based on your key audiences, product or service and story. If you need help, download our free guide to Choosing the Right Digital Platform.

Creativity is key

While your story may start in written form, it shouldn’t end there. Identify creative ways to promote your content. Use compelling photography, emotional video or shareable infographics to stand out and engage the reader. Consider how you can take an integrated approach to reach people at various touch points and make them interested and invested in what you have to say.

Get the conversation going

Whether it’s encouraging people to donate, learn more about your organization or make a purchase, stories should inspire readers to take action. Consider how your audience will relate to the story in a personal and memorable way, include real people and always use effective visuals.

Storytelling has the power to influence audiences, from social movements and fundraising to brand recognition and sales. Think strategically when positioning your stories, sharing them online and offline and measuring their effectiveness.


Cassie Caranci – Communications Coordinator

Cassie works diligently with clients to ensure consistent and creative messaging is captured across multiple project pieces, ranging from print to digital platforms.

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