Five Ways Video Will Help Your Cause Get Attention
By: Tristan Joseph | June 15, 2017
If you don’t have a video strategy to promote your cause, spend two minutes reading this post. The rise in video usage is staggering, with an 11% predicted increase from now to 2020. Whether it’s on your website or social media platforms, your audience will spend more time engaging with your organization if there’s a video to watch.
Read on for five ways that video will help your cause get attention.
Connect through stories
With over 7.3 billion people in the world, most donors and volunteers will never meet the people that you help. Video provides an opportunity to bring the real, authentic story to the screens of donors and give them a first-person perspective of the people who benefit from your cause.
Make people cry
Never underestimate the power of emotions – both tears and laughter – in garnering support. Your audience will take notice of a video that elicits feelings of empathy. Not to mention, people are 37% more likely to give if you make them cry.
Provide a sense of urgency
Speaking to your organization’s need, being relevant and sharing key timelines and milestones creates a sense or urgency among potential donors. This encourages them to share your video content with their personal networks.
Empower your supporters
Supporters want to feel like superheroes. They want to know that every single dollar or volunteer hour they’ve given has made a difference. There’s no better way to prove that than through moving images. Make donors want to give more and see more by creating videos that clearly demonstrate impact.
Every organization has a mobile-friendly website and at least one social media platform, so just keeping the pace is not enough. To rally support, you need to differentiate your cause from the rest. Animation, motion graphic and documentary style videos can inspire people to give more than other media outlets.
There you have it. Five ways that video can make your cause resonate with donors and volunteers. For examples of using video in cause marketing, check out this case study.
If your organization invests in content marketing, pay particular attention to one social media network – LinkedIn. Over the past two years, LinkedIn has made significant improvements to create a more engaging platform. And we’ve taken notice.
It can be frustrating to put time and energy into your pitch, only to have it completely ignored by the media. But the truth is, reporters are flooded with hundreds of potential stories and they can’t cover them all. To get attention, it comes down to having a solid media strategy that connects with reporters that matter to your organization.
Your brand is your organization’s most valuable asset. It connects with your target audience, differentiates your organization and leaves a lasting impression. From purpose, positioning and strategy, your brand is a promise that you must deliver at every touch point.