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Giving Tuesday Tips for Non-profits
The weather is cooler, peppermint hot chocolate is now on the menu at your favourite coffee shop and stores are getting ready for Black Friday and Cyber Monday. It’s officially the holiday season. But with the commercialization and consumerism comes one very important day ¬– Giving Tuesday.
Now recognized as a national giving day across Canada (and 98 countries around the world), Giving Tuesday is a time for people and organizations to come together, support the causes they care about and help make a difference. If you’re a charitable organization, a Giving Tuesday marketing or fundraising strategy is a must. To save time, we’ve compiled a list of tips to help you stand out, engage supporters and drive donations.
Sarah Humphrey - Digital Marketing Manager
Sarah possesses a rare combination of analytical thinking and creative passion that she brings to all her client’s projects to help them achieve their marketing objectives. She believes education is a lifelong endeavor and utilizes that enthusiasm for learning to fuel her study of the latest developments in the dynamic field of digital marketing.
Great things come to those who wait!
The journey to find a new home for the London Children’s Museum has been exciting, arduous, fun and at times emotional. Lashbrook is honoured to be along for the ride with Amanda Conlon and her passionate team of staff, Board and volunteers.
Five Simple Ways to Elevate your Social Media Presence
Standing out on social media takes more than just posting a few times a week. With more than 65 million businesses using Pages to connect with their audience, evaluating the effectiveness of your social media efforts is more important than ever.
3 Reasons Audience Research is Critical to the Success of your Next Marketing Campaign
Millenials are using Instagram more often, but baby boomers prefer Facebook. Young males surf YouTube, while young females are spending more time on Snapchat. Knowing what appeals to who can be tough, especially when it comes to digital trends. When you look at marketing campaigns, the winners are those that create buzz and conversation, while others miss the mark ¬because they just don’t resonate or make sense.