Thank you for participating.

Young Adult males have the highest smoking rate in Southwestern Ontario. To help address this issue, we are working with our client to develop a social marketing strategy targeted at this audience.

Your input will help us understand which of two distinct campaign themes will have the most potential to influence smoking related behaviour.

If you are a smoker and would like help quitting, please visit https://www.smokershelpline.ca/ or contact your local public health unit.

Light Up