Bold and engaging website teaches youth about high-risk behaviour and makes a big impact.

Whether it’s distracted driving, binge drinking, overdose or suicide, high school students aged 14-18 in Southwestern Ontario frequently make headlines for unsafe and devastating behaviour. London Health Sciences Centre (LHSC) needed a creative, targeted strategy to successfully engage and educate youth.

Through in person discussions, research and focus groups, Lashbrook Marketing and Public Relations got to know this audience on a deeper level and created an online hub for all the information they were looking for about high-risk behaviour.

Filled with sharable infographics, stories and a little bit of humour, the Impact website is engaging, aligns with LHSC resources and policies, and best of all, highlights important information for youth in a meaningful way.

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