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Insights

Top 5 Biggest Campaign Wins of 2017

2017 was quite a year. Canada celebrated its 150th birthday, we witnessed a total solar eclipse and some brilliant marketing campaigns made their debut. Whether it’s advocating for medical research or tackling a controversial issue, this past year brought innovative, impactful and flat out amazing campaigns that we had to recognize. Let’s take a look at some of our favourites and see what made them so effective.

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5 Tips for Building a Landing Page that Converts

Driving website traffic is a priority for non-profit, B2C and B2B organizations. Whether your goal is public awareness or lead generation, audience research, compelling visuals and pithy ad copy will help you stand out.

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Giving Tuesday Tips for Non-profits

If you’re a charitable organization, a Giving Tuesday marketing or fundraising strategy is a must. To save time, we’ve compiled a list of tips to help you stand out, engage supporters and drive donations.

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Top 5 Sources of Creativity

Whether it’s writing content or developing a theme for your next campaign, creative thinking is at the foundation of telling your story and engaging audiences. But what happens when you get stuck?

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Four Reasons We Love LinkedIn

If your organization invests in content marketing, pay particular attention to one social media network – LinkedIn. Over the past two years, LinkedIn has made significant improvements to create a more engaging platform. And we’ve taken notice.

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Why The Media Ignored Your Pitch

It can be frustrating to put time and energy into your pitch, only to have it completely ignored by the media. But the truth is, reporters are flooded with hundreds of potential stories and they can’t cover them all. To get attention, it comes down to having a solid media strategy that connects with reporters that matter to your organization.

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Four Situations That Can Spark a Brand Evaluation

Your brand is your organization’s most valuable asset. It connects with your target audience, differentiates your organization and leaves a lasting impression. From purpose, positioning and strategy, your brand is a promise that you must deliver at every touch point.

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Three Reasons You Need a Paid Distribution Strategy

Chances are you understand the importance of digital marketing. Your organization is active on at least one social media platform and you work hard at raising awareness and creating valuable content for your target audience.

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Quick Tips to Maximize Your Digital Marketing Budget

Wouldn’t you love to get more out of your marketing efforts for less? Digital marketing is an effective way to reach your organization’s goals, but without monitoring and optimizing your campaign, you may be spending more than you bargained for – with little to show for it.

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