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London Regional Cancer Program

Visual campaign promotes the core values of patient care and achieves 100% participation from physicians

Patient experience and patient engagement strategies are increasingly at the forefront of hospitals and health care facilities in Canada and around the world. The London Regional Cancer Program (LRCP) identified a need to improve and expand the patient experience by promoting and implementing the core principles of patient and family-centred care.

LRCP’s patient experience strategy called for a variety of tools and resources including hands-on training, patient advisory forums, accountability measures as well as internal and external communications.

Lashbrook Marketing and Public Relations was engaged to assist in the development of a visual campaign that would support the patient experience strategy. The goal was to influence behaviours, reassure patients and demonstrate LRCP’s core values regarding patient care.

The visual campaign resulted in 100% participation from physicians and has been regarded as a potential model for patient and family-centred care in other areas of the hospital.

Doctor icon

100% participation from
physicians in the hospital

Two hands holding a heart icon

“You Know You, We Know Cancer” emerged
as being patient centric, supportive and positive

Female nurse helping a female patient with glasses stand up.
Male looking up at multiple circle decals on a brick wall with patient and nurse photos on them.
Male physician pointing to a photo in a book with a male client beside him.

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