Ready, Willing and Able
How some of Canada’s leading companies joined the inclusive hiring movement
Nationwide, only one in four working age adults with intellectual disabilities or Autism Spectrum Disorder (ASD) are employed. Meanwhile, businesses face an increasing labour shortage. Ready, Willing and Able, a national partnership of the Canadian Association for Community Living and the Canadian Autism Spectrum Disorders Alliance, was created to fill this gap.
Lashbrook Marketing and Public Relations was tasked with creating an integrated marketing campaign to educate CEOs and HR Managers that inclusive hiring is a smart investment that can grow their bottom line.
The multi-channel campaign raised awareness, resulted in over 440,000 impressions, garnered 2,500 clicks to their website and secured partnerships with Tim Horton’s Canada and the Human Resources Professionals Association of Canada.
IABC London Virtuoso Award of Merit
Marketing, Advertising and Brand Communication
from potential employers
Tim Horton’s Canada