Visual campaign promotes the core values of patient care and achieves 100% participation from physicians

Patient experience and patient engagement strategies are increasingly at the forefront of hospitals and health care facilities in Canada and around the world. The London Regional Cancer Program (LRCP) identified a need to improve and expand the patient experience by promoting and implementing the core principles of patient and family-centred care.

LRCP’s patient experience strategy called for a variety of tools and resources including hands-on training, patient advisory forums, accountability measures as well as internal and external communications.

Lashbrook Marketing and Public Relations was engaged to assist in the development of a visual campaign that would support the patient experience strategy. The goal was to influence behaviours, reassure patients and demonstrate LRCP’s core values regarding patient care.

The visual campaign resulted in 100% participation from physicians and has been regarded as a potential model for patient and family-centred care in other areas of the hospital.

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