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Giving Tuesday Tips for Non-profits

By: Cassie Caranci | November 21, 2017

The weather is cooler, peppermint hot chocolate is now on the menu at your favourite coffee shop and stores are getting ready for Black Friday and Cyber Monday. It’s officially the holiday season. But with the commercialization and consumerism comes one very important day ¬– Giving Tuesday.

Now recognized as a national giving day across Canada (and 98 countries around the world), Giving Tuesday is a time for people and organizations to come together, support the causes they care about and help make a difference. If you’re a charitable organization, a Giving Tuesday marketing or fundraising strategy is a must. To save time, we’ve compiled a list of tips to help you stand out, engage supporters and drive donations.


Cassie Caranci – Communications Coordinator

Cassie works diligently with clients to ensure consistent and creative messaging is captured across multiple project pieces, ranging from print to digital platforms.

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The journey to find a new home for the London Children’s Museum has been exciting, arduous, fun and at times emotional. Lashbrook is honoured to be along for the ride with Amanda Conlon and her passionate team of staff, Board and volunteers.

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