Quick Tips to Maximize Your Digital Marketing Budget
By: Anna Merchant | Originally posted: September 06, 2017 | Updated: January 19, 2018
Wouldn’t you love to get more out of your marketing efforts for less? Digital marketing is an effective way to reach your organization’s goals, but without monitoring and optimizing your campaign, you may be spending more than you bargained for – with little to show for it.
We’ve compiled three quick tips that can be implemented across Facebook, Instagram, LinkedIn and Google to run an effective and cost-efficient campaign. Keep reading to start maximizing your digital budget!
Know what resonates
This is the most important step to reduce costs and run a successful campaign. Creative testing compares your ads to determine which image, headline or description combinations are most effective. By understanding what appeals to your audience, you can allocate the majority of your budget to the ads that generate the best results at the lowest cost.
Tip: Ad variations don’t need to be dramatic. Sometimes the smallest changes can drive more traffic, engagement and leads.
Whether it’s through audience behaviours and interests, job descriptions or search terms, the targeting options are endless. While you may want to reach as many people as possible, this risks wasting budget on those who may not take a desired action. It’s crucial to build specific audience profiles and personas to ensure your campaign results in relevant and qualified views, traffic or leads.
Think beyond the ad
Your campaign consists of enticing ads that your audience can’t help but click. You’ve done your job, right? Not quite. What happens after someone clicks on the ad is imperative. Provide an optimal landing page experience that is consistent with your ads, easy to navigate and includes clear calls-to-action. This ensures you don’t waste your entire budget on clicks.
Did you know: Landing page experience plays a key factor in your Google AdWords Quality Score – the higher your Quality Score, the lower your cost-per-click or cost-per-conversion.
There are many factors that impact how much you’ll pay for your online ads. Implement these tips to make the most of your digital marketing budget, while still reaching your campaign goals and objectives.
Standing out on social media takes more than just posting a few times a week. With more than 65 million businesses using Pages to connect with their audience, evaluating the effectiveness of your social media efforts is more important than ever.
Millenials are using Instagram more often, but baby boomers prefer Facebook. Young males surf YouTube, while young females are spending more time on Snapchat. Knowing what appeals to who can be tough, especially when it comes to digital trends. When you look at marketing campaigns, the winners are those that create buzz and conversation, while others miss the mark ¬because they just don’t resonate or make sense.
Last week, Facebook CEO Mark Zuckerberg dropped some serious (but not so shocking) news about the platform’s algorithm. Officially, Facebook will de-prioritize posts from businesses, brands and media and focus on updates from a user’s friends and family. While organic reach on Facebook has been declining for years, this update further reduces the number of fans that will see a Page’s activity. So, what’s a business to do? Here are four ways you can still get in front of your audience.