Top Five Benefits of Effective Social Media Measurement
By: Anna Merchant | June 20, 2017
Organizations big and small maintain an active social presence with the intention of being “Liked”. But beyond the “Like”, very few organizations have an effective social media measurement strategy in place.
We’ve compiled the top five benefits of effective social media measurement. Check them out and start measuring the right activities.
Understand your return on investment
With planning, implementing and monitoring, organizations spend upwards of 12 hours per week on social media. That’s the equivalent to almost two full workdays! By measuring your social ROI, you can justify the resources being allocated to these efforts.
With the amount of insights and analytics available, it can take hours to sift through and make sense of it all. A targeted measurement strategy that focuses only on metrics directly related to your organization’s goals saves everyone’s time and resources.
Beat the competition
From fans and followers to post engagement, valuable information about the competition is available through analytics dashboards. Benchmark your performance against others in your industry, evaluate what they’re doing and determine how you can do better.
Create great content
It’s 2017; so your organization should be implementing content marketing. Was your infographic shared across platforms? Did your blog post generate leads from Facebook? Through consumption, sharing and lead generation metrics, you can learn what content has the most impact and should be produced most often.
Inform your entire marketing strategy
Social media measurement can become the secret to success across all marketing tactics. If a video does well organically, chances are it will perform well in a paid campaign. If your followers engage with an infographic, transform it into a print piece. Apply what you’ve learned from social media to make your entire marketing strategy more effective.
Ready to start measuring the right things, just not sure how? Download our Essential Guide to Measuring Social Media Success to get started.
Standing out on social media takes more than just posting a few times a week. With more than 65 million businesses using Pages to connect with their audience, evaluating the effectiveness of your social media efforts is more important than ever.
Millenials are using Instagram more often, but baby boomers prefer Facebook. Young males surf YouTube, while young females are spending more time on Snapchat. Knowing what appeals to who can be tough, especially when it comes to digital trends. When you look at marketing campaigns, the winners are those that create buzz and conversation, while others miss the mark ¬because they just don’t resonate or make sense.
Last week, Facebook CEO Mark Zuckerberg dropped some serious (but not so shocking) news about the platform’s algorithm. Officially, Facebook will de-prioritize posts from businesses, brands and media and focus on updates from a user’s friends and family. While organic reach on Facebook has been declining for years, this update further reduces the number of fans that will see a Page’s activity. So, what’s a business to do? Here are four ways you can still get in front of your audience.