Start with a strategy

Sharing content is one thing, but doing so strategically is a different story. A strategy will not only guide your content planning, but it will keep you on track and help flag any potential issues or conflicts. This strategy should also include engaging with your followers. Respond to comments and review your Page insights regularly to understand ways to improve your efforts.

Use a consistent social voice

Evaluate your brand traits and align these with your tone. Are you known to be bold? Formal? Funny? Ensure that your traits are relevant to your audience’s needs and/or wants. Whether it’s professional and personal or educational and formal, keep this in mind with every piece of content you create.

Establish a professional look and feel

First impressions are important! Amateur design can reduce your organization’s credibility. Well designed graphics and social skins will impress your followers and encourage them to read and engage with your Page. Visuals should always be on brand and align with your overall identity.

Communicate through visuals

Be visual! According to Brightcove, posts with video result in 1,200% more shares than text and links combined. Consider using infographics, video or statistic/quote graphics to deliver your next message. They’re not only engaging, but more shareable, which will increase your overall reach.

Develop original content

Whether it’s a blog post series or an informative e-book, original content demonstrates expertise and increases website traffic. This can result in more donations, leads or follow-ups for your company.

As social media is constantly changing, it may seem difficult to keep up with well-known brands and online influencers. But with these tips, you can expect to see a change in the way your followers engage with your social media Pages and ultimately, your organization.