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What Facebook’s Algorithm Update Means For Your Business

Jan 16, 2018

Last week, Facebook CEO Mark Zuckerberg dropped some serious (but not so shocking) news about the platform’s algorithm. Officially, Facebook will de-prioritize posts from businesses, brands and media and focus on updates from a user’s friends and family. While organic reach on Facebook has been declining for years, this update further reduces the number of fans that will see a Page’s activity. So, what’s a business to do? Here are four ways you can still get in front of your audience.

Pay to play

From what we know so far, the algorithm update does not impact ads, so put some money behind your best content! Whether your goal is to drive website traffic or generate leads, the opportunities are endless with Facebook advertising. Start with a small budget, target the right people and test various ad copy and visuals to see what resonates.

Attract ambassadors

To extend your reach on Facebook, build an ambassador program with micro influencers who believe in your organization’s product or service. Offer incentives such as discounts, free swag or recognition to entice people to join the program.

Get people talking

As Zuckerberg explained, this update will focus on meaningful interactions between Facebook users. Consider what will spark a back and forth conversation among your audience. Head of News Feed Adam Mosseri offers suggestions such as live video, news that prompts discussion about important issues and relevant updates and events from local businesses.

Find new watering holes

While Facebook has been a key area of focus for most organizations, it’s not the only way to reach and engage audiences online. Find out how you can leverage other platforms like Google, YouTube, LinkedIn or Twitter to promote your content, influence consideration and drive action.

Love it or hate it, technology is constantly changing. To be successful, your organization needs to embrace the unknown and learn to adapt.

Sarah Humphrey - Digital Marketing Manager
Sarah possesses a rare combination of analytical thinking and creative passion that she brings to all her client’s projects to help them achieve their marketing objectives. She believes education is a lifelong endeavor and utilizes that enthusiasm for learning to fuel her study of the latest developments in the dynamic field of digital marketing.

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The journey to find a new home for the London Children’s Museum has been exciting, arduous, fun and at times emotional. Lashbrook is honoured to be along for the ride with Amanda Conlon and her passionate team of staff, Board and volunteers.

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